Category: Data & Experiments
Controlled experiments measuring how specific content variables affect AI citation rates. Each experiment isolates a single variable — structure, entity density, freshness, or platform behaviour — and tests it under documented conditions with replicable methodology. Results include raw citation data, statistical significance assessments, and practical recommendations based on observed effect sizes.
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E025 Entity Reinforcement Intervention: Null With Confound
Read more →: E025 Entity Reinforcement Intervention: Null With ConfoundPre-registered entity-graph intervention — ORCID, Zenodo DOIs, public repos, Wikidata — produced no T2 Perplexity citation lift across two monthly measurements. The authority gate held. A 32pp T1 drop at…
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E016: The Noise Floor Experiment — What AI Citation Rate Looks Like With No Intervention
Read more →: E016: The Noise Floor Experiment — What AI Citation Rate Looks Like With No InterventionE016 ran the 30-check protocol for five consecutive days with zero content changes. The noise floor is 13.3%–20.0% combined. Perplexity: 40%, zero variance. ChatGPT: 0%–20%. Google AIO: absent.
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We Ran a Controlled Entity Density Experiment. Here’s the Null Result and What It Means.
Read more →: We Ran a Controlled Entity Density Experiment. Here’s the Null Result and What It Means.A controlled experiment measuring entity density vs AI citation rate across 10 pages. Result: 0% competition citation rate. Domain authority gates citation eligibility — entity density operates within that gate.
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What 1M+ AI Citations Tell Us About Content Strategy in 2026
Read more →: What 1M+ AI Citations Tell Us About Content Strategy in 2026Peec AI and Wix analysed 1M+ AI citations across ChatGPT, Google AI Mode, and Perplexity. Intent beats industry. Listicles own commercial queries. Perplexity values discussions at 2x the rate of…
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Pipedrive Scores +48 on Perplexity, Moz Fades to 4 — April 2026 GEO Brand Citation Index
Read more →: Pipedrive Scores +48 on Perplexity, Moz Fades to 4 — April 2026 GEO Brand Citation IndexRun #2 of the GEO Brand Citation Index tracks 38 brands across ChatGPT, Perplexity, and Gemini. Pipedrive emerges as the top Live Search Brand (+48.1 delta), Ahrefs graduates to Dominant…
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Understanding Citation Share of Voice
Read more →: Understanding Citation Share of VoiceA guide to understanding citation share of voice and how it relates to your GEO measurement strategy.
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What is Citation Share of Voice in GEO?
Read more →: What is Citation Share of Voice in GEO?Citation Share of Voice (C-SOV) measures your domain’s citations as a percentage of all citations across a query set. Here is how to calculate it, what it reveals, and why…
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How to Measure AI Citation Rate: The 30-Check Protocol
Read more →: How to Measure AI Citation Rate: The 30-Check ProtocolAI citation rate measures how often your content is cited by Perplexity, ChatGPT, and Google AI Overviews. The 30-check protocol — 10 queries × 3 platforms, monthly — produces the…
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E014 Month 1: thegeolab.net Citation Rate After 30 Days
Read more →: E014 Month 1: thegeolab.net Citation Rate After 30 DaysE014 Month 1: thegeolab.net combined citation rate of 6.7% across Perplexity, ChatGPT, and Google AI Overviews after 30 days. 2/10 queries cited on Perplexity, 0/10 on ChatGPT and Google AIO.…
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Scrunch Found a 4.5-Week Citation Half-Life. I Am Testing Whether It Holds.
Read more →: Scrunch Found a 4.5-Week Citation Half-Life. I Am Testing Whether It Holds.Scrunch’s 3.5 million citation event study found AI citations decay with a 4.5-week half-life. The finding is plausible. The methodology is opaque. Here is