Category: Data & Experiments
Controlled experiments measuring how specific content variables affect AI citation rates. Each experiment isolates a single variable — structure, entity density, freshness, or platform behaviour — and tests it under documented conditions with replicable methodology. Results include raw citation data, statistical significance assessments, and practical recommendations based on observed effect sizes.
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Citation Rate and Query Length — E030 Pre-Registration | The GEO Lab
Read more →: Citation Rate and Query Length — E030 Pre-Registration | The GEO LabE030 pre-registers the hypothesis that Perplexity citation rate increases with query length. A frozen 45-query set across 3 length tiers, 3 stably-cited pages, 5-day measurement window starting 2026-05-19.
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Claude Leads Perplexity. Ahrefs Shifts to AI Memory Brand. The May 2026 GEO Brand Citation Index Is Out.
Read more →: Claude Leads Perplexity. Ahrefs Shifts to AI Memory Brand. The May 2026 GEO Brand Citation Index Is Out.May 2026 GEO Brand Citation Index: Ahrefs returns to AI Memory Brand with −39.13 delta. Claude hits +60.87 — highest in three runs. SEO vertical has three simultaneous AI Memory…
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FAQPage Schema and AI Retrieval: 480 Queries, Null Result
Read more →: FAQPage Schema and AI Retrieval: 480 Queries, Null ResultTested FAQPage schema impact on AI retrieval across 480 queries. Result: schema alone produced no measurable citation improvement.
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Gemini Referenced Our Site 21 Times Out of 100. It Cited Us Zero Times.
Read more →: Gemini Referenced Our Site 21 Times Out of 100. It Cited Us Zero Times.In 160 Gemini queries, thegeolab.net was mentioned in 21.2% of responses and cited in 0%. Three platforms, three completely different visibility mechanisms. Any dashboard that aggregates them into a single…
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E025 Entity Reinforcement Intervention: Null With Confound
Read more →: E025 Entity Reinforcement Intervention: Null With ConfoundE025 — Entity Reinforcement Intervention: Null With Confound By Artur Ferreira · The GEO Lab · Published: 24 April 2026 · Version 2.0 (results) The entity-graph intervention produced no T2…
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E016: The Noise Floor Experiment — What AI Citation Rate Looks Like With No Intervention
Read more →: E016: The Noise Floor Experiment — What AI Citation Rate Looks Like With No InterventionE016 ran the 30-check protocol for five consecutive days with zero content changes. The noise floor is 13.3%–20.0% combined. Perplexity: 40%, zero variance. ChatGPT: 0%–20%. Google AIO: absent.
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We Ran a Controlled Entity Density Experiment. Here’s the Null Result and What It Means.
Read more →: We Ran a Controlled Entity Density Experiment. Here’s the Null Result and What It Means.A controlled experiment measuring entity density vs AI citation rate across 10 pages. Result: 0% competition citation rate. Domain authority gates citation eligibility — entity density operates within that gate.
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What 1M+ AI Citations Tell Us About Content Strategy in 2026
Read more →: What 1M+ AI Citations Tell Us About Content Strategy in 2026Peec AI and Wix analysed 1M+ AI citations across ChatGPT, Google AI Mode, and Perplexity. Intent beats industry. Listicles own commercial queries. Perplexity values discussions at 2x the rate of…
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Pipedrive Scores +48 on Perplexity, Moz Fades to 4 — April 2026 GEO Brand Citation Index
Read more →: Pipedrive Scores +48 on Perplexity, Moz Fades to 4 — April 2026 GEO Brand Citation IndexRun #2 of the GEO Brand Citation Index tracks 38 brands across ChatGPT, Perplexity, and Gemini. Pipedrive emerges as the top Live Search Brand (+48.1 delta), Ahrefs graduates to Dominant…
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Understanding Citation Share of Voice
Read more →: Understanding Citation Share of VoiceA guide to understanding citation share of voice and how it relates to your GEO measurement strategy.