Category: Data & Experiments
Controlled experiments measuring how specific content variables affect AI citation rates. Each experiment isolates a single variable — structure, entity density, freshness, or platform behaviour — and tests it under documented conditions with replicable methodology. Results include raw citation data, statistical significance assessments, and practical recommendations based on observed effect sizes.
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Understanding Citation Share of Voice
Read more →: Understanding Citation Share of VoiceA guide to understanding citation share of voice and how it relates to your GEO measurement strategy.
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What is Citation Share of Voice in GEO?
Read more →: What is Citation Share of Voice in GEO?Citation Share of Voice (C-SOV) measures your domain’s citations as a percentage of all citations across a query set. Here is how to calculate it, what it reveals, and why…
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How to Measure AI Citation Rate: The 30-Check Protocol
Read more →: How to Measure AI Citation Rate: The 30-Check ProtocolAI citation rate measures how often your content is cited by Perplexity, ChatGPT, and Google AI Overviews. The 30-check protocol — 10 queries × 3 platforms, monthly — produces the…
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E014 Month 1: thegeolab.net Citation Rate After 30 Days
Read more →: E014 Month 1: thegeolab.net Citation Rate After 30 DaysE014 Month 1: thegeolab.net combined citation rate of 6.7% across Perplexity, ChatGPT, and Google AI Overviews after 30 days. 2/10 queries cited on Perplexity, 0/10 on ChatGPT and Google AIO.…
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Scrunch Found a 4.5-Week Citation Half-Life. I Am Testing Whether It Holds.
Read more →: Scrunch Found a 4.5-Week Citation Half-Life. I Am Testing Whether It Holds.Scrunch’s 3.5 million citation event study found AI citations decay with a 4.5-week half-life. The finding is plausible. The methodology is opaque. Here is
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100% Citation Rate. 15/100 Entity Signals. What That Gap Actually Means.
Read more →: 100% Citation Rate. 15/100 Entity Signals. What That Gap Actually Means.GEO Lab Console audit reveals how a page with 100% citation rate can score just 15/100 on entity signals. The gap between retrieval and representation accuracy explained.
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Moz Scores 3.7 on Perplexity — GEO Brand Citation Index
Read more →: Moz Scores 3.7 on Perplexity — GEO Brand Citation IndexMarch 2026 GEO Brand Citation Index results: Moz scores 3.7 on Perplexity while ChatGPT gives it 47.6. The delta between AI memory and live web reality reveals which brands are…
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GEO Experiment 001: Declarative vs Narrative Structure
Read more →: GEO Experiment 001: Declarative vs Narrative StructureDeclarative content structure achieved a 61% citation rate versus 37% for narrative in controlled testing on Perplexity. A 24-point gap from structure alone — no new content, no links, no…