Category: Data & Experiments
Controlled experiments measuring how specific content variables affect AI citation rates. Each experiment isolates a single variable — structure, entity density, freshness, or platform behaviour — and tests it under documented conditions with replicable methodology. Results include raw citation data, statistical significance assessments, and practical recommendations based on observed effect sizes.
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Perplexity Cites Soft-Brand Queries, Not Generic Ones: 51% vs 0%
Read more →: Perplexity Cites Soft-Brand Queries, Not Generic Ones: 51% vs 0%Soft-brand queries were cited by Perplexity 51.1% of the time versus 0% for generic queries across 70 measurements in E031. Dataset, method and caveats.
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How AI Citation Varies by Query Type: 750 Measurements
Read more →: How AI Citation Varies by Query Type: 750 MeasurementsAI citation rate varies by query type. In 750 controlled measurements on Perplexity, how-to phrased queries cited the same pages at 38.7% while direct fact queries cited at 9.3%. Pre-registered…
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How Long Before AI Search Cites a Page You Just Published?
Read more →: How Long Before AI Search Cites a Page You Just Published?How Long Before AI Search Cites a Page You Just Published? By Artur Ferreira · The GEO Lab How long before AI search cites a page you just published? In…
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Do AI Detection Scores Affect Google Indexing? I Tested 47 Posts
Read more →: Do AI Detection Scores Affect Google Indexing? I Tested 47 PostsDo AI Detection Scores Affect Google Indexing? I Tested 47 Posts By Artur Ferreira · The GEO Lab Experiment E064. Pre-registered analysis of whether AI detection scores predict Google indexing,…
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E108: I Ran a Stranger’s 50-Case Test Against My Instrument. The One Disagreement Was the Finding.
Read more →: E108: I Ran a Stranger’s 50-Case Test Against My Instrument. The One Disagreement Was the Finding.A blind run of citation-check against 50 external test cases. The results: 78/79 agreement where the instruments overlap, one construct boundary exposed, and a quantified map of what the instrument…
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Do AI Overview Citations Change? I Ran the Same Query 10 Times and Got Cited 6
Read more →: Do AI Overview Citations Change? I Ran the Same Query 10 Times and Got Cited 6One query, one page, ten renders in a single afternoon. Google cited the page six times and dropped it three. E101 proves citation is a per-render draw, not a fixed…
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Two Folds, One Corpus: Published Entity Folding Rules Tested Against connexion.me’s CRM Board
Read more →: Two Folds, One Corpus: Published Entity Folding Rules Tested Against connexion.me’s CRM BoardEntity folding decides whether a product reads as one row or twelve. Nine published rules applied to connexion.me’s 132 AI answers produce 96 canonicals against the board’s 95, and the…
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GA4 Misses AI Referrals Entirely. Your Server Logs Show How Much.
Read more →: GA4 Misses AI Referrals Entirely. Your Server Logs Show How Much.GA4 captured fewer than 1 in 200 human page views on thegeolab.net and missed every Gemini AI referral. Server logs are the arbiter for AI referral counts.
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llms.txt vs RSS, Measured: 78 Days of IP-Verified Log Analysis
Read more →: llms.txt vs RSS, Measured: 78 Days of IP-Verified Log AnalysisSeven verified AI-bot fetches of llms.txt in 78 days. The raw ratio to RSS is 1:9.5 and 52% of bot-claimed requests fail IP verification. First-person log analysis with CIDR and…
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10 Research Papers That Define the GEO Field
Read more →: 10 Research Papers That Define the GEO FieldTen peer-reviewed papers that form the citable foundation for GEO. From the RAG architecture that makes AI search work to the first study that measured citation optimisation as a distinct…