Author: Artur Ferreira
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Zero-Click AI Overviews: GEO as the Answer
Read more →: Zero-Click AI Overviews: GEO as the AnswerAI Overviews reduce organic CTR by up to 58% on uncited pages. GEO is not optional — it is the structural answer to zero-click search.
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The v3 Content Migration: 13 Pages for AI Extractability
Read more →: The v3 Content Migration: 13 Pages for AI ExtractabilityMigrated 13 pages to v3 HTML format for AI extractability. Declarative openers, entity naming, embedded CSS, and shared component library.
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FAQPage Schema the Right Way: JSON-LD Only
Read more →: FAQPage Schema the Right Way: JSON-LD OnlyFAQPage schema done right: JSON-LD only, no microdata. Declarative answers, entity-named questions, and standalone completeness.
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FAQPage Schema and AI Retrieval: 480 Queries, Null Result
Read more →: FAQPage Schema and AI Retrieval: 480 Queries, Null ResultTested FAQPage schema impact on AI retrieval across 480 queries. Result: schema alone produced no measurable citation improvement.
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Gemini Referenced Our Site 21 Times Out of 100. It Cited Us Zero Times.
Read more →: Gemini Referenced Our Site 21 Times Out of 100. It Cited Us Zero Times.In 160 Gemini queries, thegeolab.net was mentioned in 21.2% of responses and cited in 0%. Three platforms, three completely different visibility mechanisms. Any dashboard that aggregates them into a single…
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Self-Reviews Don’t Work: Google Flagged Our Testimonials
Read more →: Self-Reviews Don’t Work: Google Flagged Our TestimonialsGoogle flagged self-authored Review schema as spam. Third-party testimonials with proper Review JSON-LD are the only compliant approach.
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E025 Entity Reinforcement Intervention: Pre-Registration
Read more →: E025 Entity Reinforcement Intervention: Pre-RegistrationE025 — Entity Reinforcement Intervention: Pre-Registration By Artur Ferreira · The GEO Lab · Published: 24 April 2026 · Version 1.0 (pre-registration) The intervention shipped at 22:33 UTC on 23…
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The Failure Registry
Read more →: The Failure RegistryA structured failure registry for GEO implementation. YAML format, layer classification, root cause taxonomy, and resolution tracking.
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Month 0: Why Every GEO Content Plan Needs a Baseline Before Month 1
Read more →: Month 0: Why Every GEO Content Plan Needs a Baseline Before Month 1Every 12-month GEO content plan assumes a known starting citation rate. Month 0 is five consecutive days of measurement on a fixed query set across three platforms — before any…
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WordPress wpautop Breaking HTML with Embedded CSS: The Fix
Read more →: WordPress wpautop Breaking HTML with Embedded CSS: The FixWordPress wpautop mangles embedded CSS and HTML structure. The fix: wrap all content in a wp:html block to bypass auto-formatting.