Author: Artur Ferreira
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Lily Ray Is Right About the SEO Foundation. Here Is What the GEO Stack Adds.
Read more →: Lily Ray Is Right About the SEO Foundation. Here Is What the GEO Stack Adds.Lily Ray’s March 2026 piece argues GEO tactics can destroy SEO. She’s right about the foundation. But SEO ranking a page and AI systems retrieving a passag
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AI Search Optimization: How to Get Your Content Cited
Read more →: AI Search Optimization: How to Get Your Content CitedAI search optimization means structuring content so Perplexity, ChatGPT, and Google AI Overviews cite it as a source. Here is the exact framework — tested, measured, documented.
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Understanding Citation Share of Voice
Read more →: Understanding Citation Share of VoiceA guide to understanding citation share of voice and how it relates to your GEO measurement strategy.
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What is Citation Share of Voice in GEO?
Read more →: What is Citation Share of Voice in GEO?Citation Share of Voice (C-SOV) measures your domain’s citations as a percentage of all citations across a query set. Here is how to calculate it, what it reveals, and why…
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How to Measure AI Citation Rate: The 30-Check Protocol
Read more →: How to Measure AI Citation Rate: The 30-Check ProtocolAI citation rate measures how often your content is cited by Perplexity, ChatGPT, and Google AI Overviews. The 30-check protocol — 10 queries × 3 platforms, monthly — produces the…
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FAQPage Duplicate Field GSC Fix: JSON-LD vs Microdata
Read more →: FAQPage Duplicate Field GSC Fix: JSON-LD vs MicrodataFAQPage duplicate field error in Google Search Console. Root cause: JSON-LD and microdata FAQPage on the same page. Fix: remove microdata, keep JSON-LD only.
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E014 Month 1: thegeolab.net Citation Rate After 30 Days
Read more →: E014 Month 1: thegeolab.net Citation Rate After 30 DaysE014 Month 1: thegeolab.net combined citation rate of 6.7% across Perplexity, ChatGPT, and Google AI Overviews after 30 days. 2/10 queries cited on Perplexity, 0/10 on ChatGPT and Google AIO.…
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From 24 to 74: A Rank Math SEO Score Optimization Case Study
Read more →: From 24 to 74: A Rank Math SEO Score Optimization Case StudyCase study showing how to improve Rank Math SEO score from 24/100 to 74/100 by aligning focus keywords with content. Includes 5 common pitfalls discovered during bulk optimization.
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Scrunch Found a 4.5-Week Citation Half-Life. I Am Testing Whether It Holds.
Read more →: Scrunch Found a 4.5-Week Citation Half-Life. I Am Testing Whether It Holds.Scrunch’s 3.5 million citation event study found AI citations decay with a 4.5-week half-life. The finding is plausible. The methodology is opaque. Here is
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Platform-Specific GEO: What We Know, What We Don’t — The GEO Lab
Read more →: Platform-Specific GEO: What We Know, What We Don’t — The GEO LabHow Perplexity, ChatGPT, and Google AI Overviews each retrieve and cite content differently — and what to optimise for each platform.