Category: Strategy
GEO strategy and decision frameworks
-
Google Rankings and AI Citations: What URL Overlap Misses
Read more →: Google Rankings and AI Citations: What URL Overlap MissesExact-page overlap, domain overlap and rank prediction answer different questions about Google rankings and AI citations. Keep them separate before drawing a conclusion.
-
AI Citation Concentration: When One Page Dominates
Read more →: AI Citation Concentration: When One Page DominatesMost of one site’s AI citations came from a single page. Page-level distribution changes how you read the total and what you decide to do about it.
-
Lost AI Citations: What to Check Before Editing a Page
Read more →: Lost AI Citations: What to Check Before Editing a PageOne missing AI citation is an observation, not a verdict. Compare captures, repeat the query under recorded conditions and check the page history first.
-
AI Visibility Reports: Why Your Query Set Matters
Read more →: AI Visibility Reports: Why Your Query Set MattersBy Artur Ferreira · The GEO Lab AI Visibility Reports: Why Your Query Set Matters The percentage may have improved while the test itself has changed. TL;DR AI visibility reports…
-
AI Citation Tracking: What Your Tool Actually Measures
Read more →: AI Citation Tracking: What Your Tool Actually MeasuresBy Artur Ferreira · The GEO Lab AI Citation Tracking: What Your Tool Actually Measures AI citation tracking scores need a measurement boundary. A high score on the questions the…
-
Tested, or Prior? The Four-Word Question That Does Most of the Work
Read more →: Tested, or Prior? The Four-Word Question That Does Most of the WorkMost confident claims about AI search are inherited priors nobody has tested. The tested-or-prior question surfaces confounded variables, untested proxies, and case studies read backwards.
-
Marker, Not Lever: Why Schema Gets You 9x Traffic Does Not Mean What You Think
Read more →: Marker, Not Lever: Why Schema Gets You 9x Traffic Does Not Mean What You ThinkValid structured data is a marker of a competent operator, not a lever that produces traffic. The 9x figure is uncontrolled, and the same report shows AI accounts for under…
-
The Uncontested Entity Slot: Where It Is Just SEO Is Actually True
Read more →: The Uncontested Entity Slot: Where It Is Just SEO Is Actually TrueAn uncontested entity slot is a query with no incumbent. The tactic that wins it is not strong; the competition is absent. Query class determines whether AI citation is just…
-
The Control-Credibility Inversion: Why Your Off-Page Audit Fixes the Wrong Tier First
Read more →: The Control-Credibility Inversion: Why Your Off-Page Audit Fixes the Wrong Tier FirstThe pages you can edit are the pages engines trust least. Control and credibility run in opposite directions. A pre-registered test of structured entity data returned null on category queries.
-
10 GEO Voices Worth Following in 2026
Read more →: 10 GEO Voices Worth Following in 2026Ten practitioners whose GEO coverage passes a two-year look-back. Grouped by territory, mapped by format, with a compact rotation for staying current without drowning.