Category: Strategy
GEO strategy and decision frameworks
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Month 0: Why Every GEO Content Plan Needs a Baseline Before Month 1
Read more →: Month 0: Why Every GEO Content Plan Needs a Baseline Before Month 1The measurement step that makes every phase of a GEO content strategy interpretable — and the experiment at The GEO Lab that made it unavoidable.
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AI Referral Traffic 3x’d: What It Actually Means to Measure
Read more →: AI Referral Traffic 3x’d: What It Actually Means to MeasureCrawler hits, conversation citations, and referral sessions are three different things. Most AI visibility reports treat them as one. Here’s the framework that separates them.
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The Four States of AI Visibility: Invisible, Stage 0, Mentioned, Cited
Read more →: The Four States of AI Visibility: Invisible, Stage 0, Mentioned, CitedAI visibility is not a single metric. A site can be invisible, known but not retrieved (Stage 0), mentioned without a link, or cited with a source link. Each state…
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10 GEO Terms Every Marketer Needs to Know in 2026
Read more →: 10 GEO Terms Every Marketer Needs to Know in 2026Ten GEO terms that carry most of the weight in AI visibility measurement — citation rate, mention rate, noise floor, retrieval probability, extractability, entity reinforcement, Stage 0 visibility, the four…
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Month 0: Why Every GEO Content Plan Needs a Baseline Before Month 1
Read more →: Month 0: Why Every GEO Content Plan Needs a Baseline Before Month 1Every 12-month GEO content plan assumes a known starting citation rate. Month 0 is five consecutive days of measurement on a fixed query set across three platforms — before any…
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Log File Analysis as a GEO Instrumentation Layer
Read more →: Log File Analysis as a GEO Instrumentation LayerHow log file analysis measures Googlebot and AI crawler behaviour for GEO experiments — architecture, parity metrics, and anomaly detection in the GEO Lab stack.
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The LLM Knowledge Compiler: Beyond Karpathy
Read more →: The LLM Knowledge Compiler: Beyond KarpathyKarpathy described an LLM that compiles raw sources into a wiki. The LLM Knowledge Compiler adds what he left out: a versioned AGENTS.md schema, contamination mitigation, and a spaced repetition…
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AI Search Optimization: How to Get Your Content Cited
Read more →: AI Search Optimization: How to Get Your Content CitedAI search optimization means structuring content so Perplexity, ChatGPT, and Google AI Overviews cite it as a source. Here is the exact framework — tested, measured, documented.
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Platform-Specific GEO: What We Know, What We Don’t — The GEO Lab
Read more →: Platform-Specific GEO: What We Know, What We Don’t — The GEO LabHow Perplexity, ChatGPT, and Google AI Overviews each retrieve and cite content differently — and what to optimise for each platform.
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Content Freshness as a GEO Signal — The GEO Lab
Read more →: Content Freshness as a GEO Signal — The GEO LabContent Freshness as a GEO Signal By Artur Ferreira · The GEO Lab · The GEO Log · 25 March 2026 Why a mediocre article from last month beats a…