Category: Strategy
GEO strategy and decision frameworks
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10 Probe Queries We Use to Test AI Citation Behaviour
Read more →: 10 Probe Queries We Use to Test AI Citation BehaviourTen distinct query types, each targeting a different layer of the retrieval pipeline — the working query taxonomy behind every GEO Lab experiment.
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10 Variables That Change Between AI Citation Measurements
Read more →: 10 Variables That Change Between AI Citation MeasurementsTen concrete things that shift between two citation rate measurements even when your content hasn’t — the sources of the noise floor every GEO experiment has to account for.
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10 Content Formats Mapped to Query Intents
Read more →: 10 Content Formats Mapped to Query IntentsTen structural templates, one query intent each — the practitioner’s format-to-intent pattern language that sits under every well-cited page.
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10 Extractability Signals That Predict AI Citation
Read more →: 10 Extractability Signals That Predict AI CitationTen structural patterns that make content easier for AI systems to quote cleanly — the practitioner reference for Layer 2 of the GEO Stack.
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Month 0: Why Every GEO Content Plan Needs a Baseline Before Month 1
Read more →: Month 0: Why Every GEO Content Plan Needs a Baseline Before Month 1The measurement step that makes every phase of a GEO content strategy interpretable — and the experiment at The GEO Lab that made it unavoidable.
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AI Referral Traffic 3x’d: What It Actually Means to Measure
Read more →: AI Referral Traffic 3x’d: What It Actually Means to MeasureCrawler hits, conversation citations, and referral sessions are three different things. Most AI visibility reports treat them as one. Here’s the framework that separates them.
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The Four States of AI Visibility: Invisible, Stage 0, Mentioned, Cited
Read more →: The Four States of AI Visibility: Invisible, Stage 0, Mentioned, CitedAI visibility is not a single metric. A site can be invisible, known but not retrieved (Stage 0), mentioned without a link, or cited with a source link. Each state…
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10 GEO Terms Every Marketer Needs to Know in 2026
Read more →: 10 GEO Terms Every Marketer Needs to Know in 2026Ten GEO terms that carry most of the weight in AI visibility measurement — citation rate, mention rate, noise floor, retrieval probability, extractability, entity reinforcement, Stage 0 visibility, the four…
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Month 0: Why Every GEO Content Plan Needs a Baseline Before Month 1
Read more →: Month 0: Why Every GEO Content Plan Needs a Baseline Before Month 1Every 12-month GEO content plan assumes a known starting citation rate. Month 0 is five consecutive days of measurement on a fixed query set across three platforms — before any…
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Log File Analysis as a GEO Instrumentation Layer
Read more →: Log File Analysis as a GEO Instrumentation LayerHow log file analysis measures Googlebot and AI crawler behaviour for GEO experiments — architecture, parity metrics, and anomaly detection in the GEO Lab stack.