Category: GEO Stack
Deep dives into GEO Stack components
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Retrieval Probability: What Raises It and What Kills It
Read more →: Retrieval Probability: What Raises It and What Kills ItRetrieval Probability is the foundational variable in Generative Engine Optimization. Discover why your content might be invisible to AI search, even if it ranks well in traditional SEO. This deep…
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The AI Visibility Denominator: Why Indeterminate Is Not Zero
Read more →: The AI Visibility Denominator: Why Indeterminate Is Not ZeroI applied a measurement-discipline argument to my own GEO dashboards and found four places where the AI visibility denominator was corrupted by indeterminates scored as zero. What broke, and the…
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Google AI Mode and AI Overview Are Separate Citation Surfaces
Read more →: Google AI Mode and AI Overview Are Separate Citation SurfacesGoogle AI Mode cited The GEO Lab on 20/30 checks where AI Overview cited it on 0/10 — zero overlap. A measurement that reads only the AIO block is blind…
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Does Agent-Readiness Conformance Predict AI Citation? Pre-Registering the Test
Read more →: Does Agent-Readiness Conformance Predict AI Citation? Pre-Registering the TestTwo agent-readiness tools score the same site with near-zero overlap. This pre-registration tests whether conformance predicts AI citation after controlling for domain authority. Stated prior: null.
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Two Worlds of AI Search: Why JSON-LD Works on Google but Not Perplexity
Read more →: Two Worlds of AI Search: Why JSON-LD Works on Google but Not PerplexityBy Artur Ferreira · The GEO Lab · Published: 14 June 2026 Two Worlds of AI Search: Why JSON-LD Works on Google but Not Perplexity JSON-LD helps Google because it…
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10 Extractability Signals That Predict AI Citation
Read more →: 10 Extractability Signals That Predict AI CitationTen structural patterns that make content easier for AI systems to quote cleanly — the practitioner reference for Layer 2 of the GEO Stack.
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We Ran a Controlled Entity Density Experiment. Here’s the Null Result and What It Means.
Read more →: We Ran a Controlled Entity Density Experiment. Here’s the Null Result and What It Means.A controlled experiment measuring entity density vs AI citation rate across 10 pages. Result: 0% competition citation rate. Domain authority gates citation eligibility — entity density operates within that gate.
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What is Citation Share of Voice in GEO?
Read more →: What is Citation Share of Voice in GEO?Citation Share of Voice (C-SOV) measures your domain’s citations as a percentage of all citations across a query set. Here is how to calculate it, what it reveals, and why…