Free GEO Tools

34 free tools for AI visibility

Calculators, analysers, checklists, and templates for measuring and improving your AI citation rate. No login required.

34Free tools
5Formats
14API-powered
20Client-side

Pro Tools β€” AI-Powered Citation Checking

Calculators & Estimators

πŸ“ŠJS Tool
GEO ROI Calculator

Project your 12-month ROI from improving AI citation rate based on vertical benchmarks.

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πŸ“‰JS Tool
Content Decay Predictor

Score pages on citation health and get a prioritised refresh calendar based on content half-life.

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πŸ”§JS Tool
Schema Type Recommender

Get the right schema types for any page based on content type and AI citation requirements.

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βœ…JS Tool
GEO Readiness Checker

Audit any URL against GEO best practices β€” extractability, entity clarity, schema, crawl access.

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🎯JS Tool
AI Query Intent Classifier

Classify any query by intent type and predict whether it triggers AI Overviews.

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πŸ“API Tool
Citation-Friendly Title Analyser

Check if your title tag helps or hurts AI citation β€” entity specificity, attribution confidence scoring.

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⏳JS Tool
Content Half-Life Estimator

Estimate when your content will hit 50% citation decay based on type and publish date.

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πŸ”JS Tool
AI Search Query Builder

Generate the exact queries to test your domain across ChatGPT, Perplexity, and Gemini.

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βš–οΈJS Tool
GEO vs SEO Comparison Calc

Compare your traditional SEO metrics against GEO metrics to see where the opportunity gap is.

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🌳JS Tool
Schema Decision Tree

Walk through a decision tree to find the right schema type and generate entity-linked JSON-LD.

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πŸ—ΊοΈAPI Tool
Keyword-to-Query Intent Mapper

Map your keyword list to AI query intents and AIO trigger probabilities at scale.

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πŸ“‹API Tool
GEO Content Score Live Preview

Score any live URL on extractability, entity density, schema, and citation readiness.

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🏷️API Tool
Meta Description Checker

Check if your meta description helps AI engines understand and cite your page.

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πŸ”—API Tool
Internal Link Opportunity Finder

Find internal linking opportunities that strengthen topical authority for AI crawlers.

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πŸ€–API Tool
Robots.txt AI Crawler Checker

Check if GPTBot, ClaudeBot, PerplexityBot and other AI crawlers are blocked on your site.

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⚑API Tool
Page Speed GEO Impact Estimator

Estimate how your page speed affects AI crawler frequency and citation probability.

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πŸ“API Tool
Heading Structure Extractor

Extract and analyse your heading hierarchy for AI extractability issues.

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πŸ§ͺJS Tool
GEO A/B Test Planner

Design valid GEO experiments with the right sample sizes, measurement periods, and success criteria.

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βš“JS Tool
Anchor Text Diversity Checker

Analyse your anchor text distribution for branded, exact match, and generic ratios.

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⭐API Tool
Featured Snippet Eligibility Checker

Check if your content structure qualifies for featured snippets β€” a proxy for AIO eligibility.

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πŸ“ŠSheets
GEO Experiment Results Tracker

Google Sheets template with pre-built pivot tables for tracking citation rate experiments.

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πŸ“œAPI Tool
AI Crawler Log Analyser

Upload server logs to see which AI crawlers visit your site, how often, and which pages they prioritise.

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πŸ’°Sheets
GEO Budget vs ROI Tracker

Google Sheets template for tracking GEO spend against citation rate improvement and revenue impact.

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πŸ—ΊοΈAPI Tool
Topical Authority Map

Map your content cluster coverage against the queries AI engines are answering in your niche.

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🎯API Tool
Backlink Prospecting Scorecard

Score backlink prospects on topical proximity, AI crawler access, and citation signal value.

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πŸ“šNotion
GEO Learning Hub

Curated Notion database of GEO resources, guides, case studies, and research papers.

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πŸ“‹Notion
Agency GEO Client Dashboard

Notion template for presenting GEO results to clients β€” citation rate, engine breakdown, recommendations.

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πŸ“…Notion
GEO Quarterly Review

Notion template for quarterly GEO performance reviews β€” trends, wins, gaps, next quarter plan.

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πŸ”¬Notion
AI Engine Research Log

Track what each AI engine says about your brand β€” queries, responses, citations, changes over time.

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🧬Reference
GEO Periodic Table

Visual reference of all GEO ranking factors organised by category β€” print it, pin it, use it.

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πŸ“–API Tool
AI Crawler User-Agent Directory

Live directory of all known AI crawler user-agent strings with robots.txt directives.

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βœ”οΈReference
GEO Penalty Checklist

8-point technical GEO checklist β€” robots.txt, sitemaps, response time, canonicals, schema, HTTPS.

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πŸ“ˆAPI Tool
Monthly AI Search Trends Snapshot

See what’s changing across ChatGPT, Perplexity, and Gemini citation patterns this month.

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πŸ“‚Notion
GEO Swipe File

Collection of pages that get cited by AI engines β€” annotated with what they do right.

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About the Author

Artur Ferreira is the founder of The GEO Lab with over 20 years (since 2004) of experience in SEO and organic growth strategy. He developed the GEO Stack framework and leads research into Generative Engine Optimisation methodologies. Connect on X/Twitter or LinkedIn.

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