AI Search Query Builder

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AI Search Query Builder

Generate optimised test queries to measure how your content performs across ChatGPT, Perplexity, and Gemini — ready to run immediately.

AI SEARCH QUERY BUILDER
GEOLAB.NET
Used to build citation-test and branded queries
These will be woven into the generated queries
1
Enter your domain and topic
Your domain is used to build branded citation-test queries (“according to [domain]…”). Your topic shapes the informational and comparison queries.
2
Add key terms you want to rank for
Any terms you’d want AI engines to associate with your content — these get woven into the generated queries to test whether your content is being cited for those associations.
3
Generate and copy your query set
Each engine gets its own optimised query list. Queries are formatted slightly differently per engine — ChatGPT prefers direct questions, Perplexity handles research queries, Gemini responds well to factual/comparison formats.
4
Run the queries manually or track systematically
Copy each query, run it in the target AI engine, and check if your domain is cited in the response. Mark Yes/No in a spreadsheet. 10 queries × 3 engines = your baseline citation rate.
5
Re-run monthly to track changes
The same query set run monthly gives you a longitudinal citation rate — the core GEO metric. If your rate drops, it’s a decay signal. If it rises, your optimisation is working.
Citation Signals Series
Understand what triggers AI citations
6 emails on citation signals, query patterns, and how to structure content so AI engines reference you when they answer — not just when they index.

About the Author

Artur Ferreira is the founder of The GEO Lab with over 20 years (since 2004) of experience in SEO and organic growth strategy. He developed the GEO Stack framework and leads research into Generative Engine Optimisation methodologies. Connect on X/Twitter or LinkedIn.

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