Category: Data & Experiments
Controlled experiments measuring how specific content variables affect AI citation rates. Each experiment isolates a single variable — structure, entity density, freshness, or platform behaviour — and tests it under documented conditions with replicable methodology. Results include raw citation data, statistical significance assessments, and practical recommendations based on observed effect sizes.
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GEO Experiment 001: Declarative vs Narrative Structure
Read more →: GEO Experiment 001: Declarative vs Narrative StructureDeclarative content structure achieved a 61% citation rate versus 37% for narrative in controlled testing on Perplexity. A 24-point gap from structure alone — no new content, no links, no…

