Author: Artur Ferreira
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Platform-Specific GEO: What We Know, What We Don’t — The GEO Lab
Read more →: Platform-Specific GEO: What We Know, What We Don’t — The GEO LabHow Perplexity, ChatGPT, and Google AI Overviews each retrieve and cite content differently — and what to optimise for each platform.
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Content Freshness as a GEO Signal — The GEO Lab
Read more →: Content Freshness as a GEO Signal — The GEO LabContent Freshness as a GEO Signal By Artur Ferreira · The GEO Lab · The GEO Log · 25 March 2026 Why a mediocre article from last month beats a…
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LLM Readability: What It Means and How to Test It — The GEO Lab
Read more →: LLM Readability: What It Means and How to Test It — The GEO LabWhat LLM readability means, how to test it, and why it determines whether AI systems can parse and cite your content.
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100% Citation Rate. 15/100 Entity Signals. What That Gap Actually Means.
Read more →: 100% Citation Rate. 15/100 Entity Signals. What That Gap Actually Means.GEO Lab Console audit reveals how a page with 100% citation rate can score just 15/100 on entity signals. The gap between retrieval and representation accuracy explained.
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GEO vs Traditional SEO: What Actually Changed and What Did Not
Read more →: GEO vs Traditional SEO: What Actually Changed and What Did NotWhat actually changed between traditional SEO and GEO, and what did not. A side-by-side analysis for practitioners making the transition.
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Server Cache Configuration for Quad-100 WordPress — Nginx, LiteSpeed & Varnish
Read more →: Server Cache Configuration for Quad-100 WordPress — Nginx, LiteSpeed & VarnishUnlock peak WordPress performance with advanced server-side caching strategies. Leveraging solutions like Nginx FastCGI, LiteSpeed, or Varnish, you can achieve lightning-fast TTFB under 50ms and the elusive quad-100 PageSpeed scores…
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Moz Scores 3.7 on Perplexity — GEO Brand Citation Index
Read more →: Moz Scores 3.7 on Perplexity — GEO Brand Citation IndexMarch 2026 GEO Brand Citation Index results: Moz scores 3.7 on Perplexity while ChatGPT gives it 47.6. The delta between AI memory and live web reality reveals which brands are…
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GEO Experiment 001: Declarative vs Narrative Structure
Read more →: GEO Experiment 001: Declarative vs Narrative StructureDeclarative content structure achieved a 61% citation rate versus 37% for narrative in controlled testing on Perplexity. A 24-point gap from structure alone — no new content, no links, no…
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PageSpeed Quad-100: A WordPress Performance Case Study
Read more →: PageSpeed Quad-100: A WordPress Performance Case StudyStep-by-step case study documenting how The GEO Lab achieved a perfect 100/100/100/100 Google PageSpeed score on WordPress mobile through systematic optimisation.