Category: Uncategorized
General posts from The GEO Lab covering topics across generative engine optimisation, AI search visibility, and content strategy. These articles provide foundational insights into how AI systems retrieve, extract, and cite web content — and what practitioners can do to improve their visibility in AI-powered search results.
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Cited Into Irrelevance: What Happens When AI Answers Your Questions Better Than Your Pages Do
Read more →: Cited Into Irrelevance: What Happens When AI Answers Your Questions Better Than Your Pages DoFirst-party GSC and GA4 data showing that the most-cited pages on AI search engines receive almost no referral traffic — and what the citation-to-referral gap means for how you report…
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10 Things the Four AI Visibility States Don’t Tell You
Read more →: 10 Things the Four AI Visibility States Don’t Tell YouTen edge cases, transitions, and measurement boundaries that sit beneath the four AI visibility states framework — essential caveats for anyone using the model in practice.