Category: The GEO Log
Ongoing experiments and observations from The GEO Lab
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Moz Scores 3.7 on Perplexity — GEO Brand Citation Index — The GEO Lab
March 2026 GEO Brand Citation Index results: Moz scores 3.7 on Perplexity while ChatGPT gives it 47.6. The delta between AI memory and live web reality reveals which brands are fading.
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GEO Experiment 001: Declarative vs Narrative Structure — The GEO Lab
Controlled experiment testing whether declarative content structure outperforms narrative structure for AI citation. Results: 61% citation rate for declarative vs 37% for narrative — a 24 percentage point improvement.