Last Updated: March 2026
This privacy policy explains how The GEO Lab collects, uses, and protects your personal information when you visit thegeolab.net.
Who We Are
The GEO Lab is operated by Artur Ferreira, based in Cambridge, United Kingdom. This website provides educational resources about Generative Engine Optimisation (GEO) — the practice of optimising content for AI-powered search systems.
For privacy-related enquiries, contact us at: thegeolab.net/contact
What Data We Collect
We collect minimal data necessary to operate this website:
Contact Form Submissions
When you submit a message through our contact form, we collect your name, email address, and message content. This data is stored securely on our server and used only to respond to your enquiry. We retain contact form submissions for 12 months, after which they are deleted.
Server Logs
Our web server automatically logs standard technical information including IP addresses, browser type, pages visited, and timestamps. These logs are used for security monitoring and are retained for 30 days.
Security Monitoring
We use Wordfence Security to protect this website from malicious activity. Wordfence may collect IP addresses and browser information for security purposes. See Wordfence Privacy Policy for details.
Cookies
thegeolab.net uses two categories of cookies:
- Strictly necessary — WordPress session cookies (only when commenting or logged in), Wordfence security cookies, and a small consent record (
geolab_cookie_consent) so the cookie banner does not reappear after you choose. - Analytics — Google Analytics 4 (
_ga,_ga_T8WJ03WJ80). These are only set if you click Accept All on our cookie banner. We use Google Consent Mode v2 with a default-denied state, so analytics cookies are not dropped until you agree.
We do not use advertising cookies, retargeting pixels, or marketing cookies. For the full list of cookies, durations, and instructions for changing your choice, see our Cookie Policy.
No Advertising or Profiling
The GEO Lab does not:
- Display advertisements
- Use ad networks, retargeting, or marketing pixels
- Share your data with advertisers
- Build user profiles for marketing purposes
- Sell or rent personal information to third parties
The only third-party measurement we use is Google Analytics 4 for aggregate visit statistics, gated behind the cookie banner and Consent Mode v2.
Your Rights Under UK GDPR
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:
- Right of access — Request a copy of your personal data
- Right to rectification — Request correction of inaccurate data
- Right to erasure — Request deletion of your personal data
- Right to restrict processing — Request limitation of data processing
- Right to data portability — Receive your data in a portable format
- Right to object — Object to certain types of processing
To exercise any of these rights, please contact us. We will respond within 30 days.
Data Security
We implement appropriate technical measures to protect your data, including:
- SSL/TLS encryption for all connections
- Wordfence firewall and malware scanning
- Regular security updates
- Secure hosting infrastructure
Third-Party Links
This website contains links to external sites. We are not responsible for the privacy practices of other websites. We encourage you to review their privacy policies before providing any personal information.
Changes to This Policy
We may update this privacy policy from time to time. The “Last Updated” date at the top of this page indicates when the policy was last revised. Continued use of this website after changes constitutes acceptance of the updated policy.
Contact
For questions about this privacy policy or your personal data, please contact us.
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