GEO Penalty Checklist

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GEO Penalty Checklist

48 common mistakes that suppress your AI citation rate. Check each one — your score shows the severity of what you’re doing wrong.

GEO PENALTY CHECKLIST
GEOLAB.NET
0 / 48 checked
1
Check every item that applies to your site
A checked item means you have that problem. Unchecked means you don’t. Be honest — checking things off doesn’t fix them, it just tells you what to fix.
2
Focus on Critical severity first
Critical issues suppress citation rate regardless of other optimisations. A site with one Critical issue and perfect everything else will still have a low citation rate.
3
Use the fix guidance for each item
Each checklist item includes a specific fix action. These are direct interventions — not general advice. Implement the fix, remove the check.
4
Re-run after each sprint
As you address issues, uncheck them. Your score should improve over 4–8 week cycles as AI crawlers re-index your updated content.
GEO Fundamentals Series
Fix your penalties systematically
6 emails on the most common GEO mistakes, how to diagnose them, and the fastest fixes — in the right order.

About the Author

Artur Ferreira is the founder of The GEO Lab with over 20 years (since 2004) of experience in SEO and organic growth strategy. He developed the GEO Stack framework and leads research into Generative Engine Optimisation methodologies. Connect on X/Twitter or LinkedIn.

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