Schema Decision Tree

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Schema Decision Tree

Answer branching questions about your page and get routed to the exact right schema type β€” with a JSON-LD template ready to paste.

SCHEMA DECISION TREE
GEOLAB.NET
1
Answer each branching question
Unlike the Schema Type Recommender (which uses a fixed 5-question form), this tree drills deeper into the specific characteristics of your page β€” following branches that are only relevant to your content type.
2
Follow the path that matches your page
Each branch narrows the recommendation. You can go back at any point if you chose the wrong option. The tree covers 14 distinct schema types across 6 content categories.
3
Copy the JSON-LD template
The template is tailored to the exact schema type your path led to. Replace placeholder values with your real data. Every property included is specifically relevant to your page type.
4
Check the “also consider” types
Most pages benefit from layering 2–3 schema types. The additional types shown are specifically chosen for compatibility with your primary recommendation.
5
Validate before deploying
Paste your completed JSON-LD into Google’s Rich Results Test (search.google.com/test/rich-results) before deploying. Any errors will reduce the schema’s signal quality for AI engines.
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About the Author

Artur Ferreira is the founder of The GEO Lab with over 20 years (since 2004) of experience in SEO and organic growth strategy. He developed the GEO Stack framework and leads research into Generative Engine Optimisation methodologies. Connect on X/Twitter or LinkedIn.

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