Content Decay Predictor
Find out which posts are quietly losing citation rate — before your rankings tell you.
| Page | Type | Published | Health Score | Status | Refresh by | |
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No pages added yet Enter a page title and publish date above to get your decay score |
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How to use this tool
Select your content type
Each content type has a different citation half-life based on GEO Lab research. Statistics posts decay fastest (~2 months). Definition pages are most durable (~12 months). Choosing the right type is the most important input.
Enter the original publish date
Use the date the content was first published, not the last-modified date. If you have already refreshed the content, use the most recent refresh date instead.
Read the health score
Scores above 70 are stable. 40–70 is the watch list — monitor monthly. Below 40 means the page has passed its half-life and citation rate is likely declining. Prioritise these for immediate refresh.
Check the recommended refresh date
This is calculated from the content type’s half-life benchmark. Refreshing at or before this date typically recovers citation rate to within 80–90% of its original peak.
Use the summary panel to prioritise
Add all your key pages at once. The urgent / watch / stable breakdown gives you a content refresh calendar in one view. Export it to your editorial calendar and schedule the fixes.
Stop guessing which posts are dying.
You just scored your pages manually. The Content Decay Predictor does this automatically across your entire site — every page, every week, with automated refresh alerts.
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Have questions about this topic? Contact The GEO Lab · Return to homepage