Privacy Policy — SERP Location Spoofer & Local Rank Checker

Last updated: 27 March 2026

Overview

This privacy policy covers two Chrome browser extensions published under the same developer account: SERP Location Spoofer and Local Rank Checker. SERP Location Spoofer modifies Google search URLs to display results from a user-specified location. Local Rank Checker opens a background Google search tab to check where a target domain ranks for a given keyword from a selected location. Both extensions are developed by Artur Ferreira / The GEO Lab.

Data We Collect

The extensions store the following data locally on your device only, using Chrome’s built-in chrome.storage.local API:

  • Your currently active spoofed location (e.g. “London, UK”)
  • Your saved favourite locations (up to 6 entries)
  • Whether location spoofing is currently enabled or disabled

This data never leaves your device. It is not transmitted to any server, third party, or external service.

Data We Do Not Collect

The extensions do not collect, store, transmit, or process:

  • Personal identifiable information of any kind
  • Browsing history or search queries
  • IP addresses or real geographic location
  • Cookies, credentials, or authentication data
  • Any information about the web pages you visit

Permissions Explained

Permission Why it is used
storage Saves your chosen location, favourites, and check history locally on your device
tabs Detects active Google search pages (SERP Location Spoofer) and opens a temporary background tab to perform rank checks (Local Rank Checker)
webNavigation Confirms when a Google search page has finished loading before injecting the location badge or parsing search results
Host permissions (google.*) Required to read and modify Google search URLs across all country domains

Remote Code

The extensions do not use any remote code. All JavaScript is bundled within the extension package. No external scripts, APIs, or services are called at any time.

Third Parties

The extensions do not share any data with third parties. There are no analytics, tracking pixels, or advertising SDKs included.

Changes to This Policy

If this policy changes, the updated version will be published at this URL with a revised date at the top.

Contact

Questions about this privacy policy can be directed to: artur@thegeolab.net

About the Author

Artur Ferreira is the founder of The GEO Lab with over 20 years (since 2004) of experience in SEO and organic growth strategy. He developed the GEO Stack framework and leads research into Generative Engine Optimisation methodologies. Connect on X/Twitter or LinkedIn.

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