The GEO Lab publishes free ebooks on Generative Engine Optimisation. Each guide is designed for practitioners who want to make their content visible in AI-powered search, built on The GEO Stack framework.
Available Ebooks
The GEO Pocket Guide — 2026 Edition
Quick-reference guide to GEO fundamentals. The five-layer GEO Stack, extractability principles, and checklists for AI search optimisation.
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SEO to GEO: The Complete Framework
Comprehensive guide for transitioning from traditional SEO to Generative Engine Optimisation. Strategic implementation and measurement approaches.
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GEO Experiments — Design, Measure, Learn
Hands-on experiments guide with real GEO tests, measurement methodologies, and documented results from The GEO Lab.
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The GEO Workbook — 30-Day Action Plan
Structured implementation workbook with daily tasks, weekly milestones, and progress tracking for GEO across your content.
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GEO for WordPress — Technical Setup Guide
Step-by-step WordPress technical guide covering schema markup, plugin configurations, and server optimisations for AI visibility.
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The GEO Glossary & Quick Reference
Comprehensive glossary of GEO terminology including extractability, retrieval probability, citation metrics, and AI search concepts.
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GEO Field Manual
The definitive practitioner guide to Generative Engine Optimisation. Covers all five GEO Stack layers with detailed implementation strategies, real examples, and diagnostic frameworks.
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GEO Authority Playbook — Advanced AI Citation Strategy
Advanced strategies for building citation authority in AI search. Covers entity reinforcement, structural authority patterns, and systematic approaches to earning consistent AI citations.
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AI SEO OS — The Complete AI Search Operating System
A full operating system for AI search optimisation. Integrates all GEO Stack layers into a unified workflow with dashboards, checklists, and implementation blueprints.
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About These Guides
All ebooks are written by Artur Ferreira, founder of The GEO Lab. They are based on original research and controlled experiments in Generative Engine Optimisation, documented in The GEO Log.
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Key Takeaways
- 10 free guides available — Covering everything from beginner pocket guides to advanced authority playbooks and the full AI SEO operating system.
- Built on The GEO Stack — All ebooks follow the same proven five-layer optimization framework.
- Free to download via Gumroad — No payment required.
- Practitioner-focused — Written for SEOs, content creators, and marketers ready to optimize for AI visibility.
- WordPress-specific guide included — Technical setup instructions for the world’s most popular CMS.
Frequently Asked Questions
Are The GEO Lab ebooks really free?
Yes. All guides are free to download via Gumroad with no payment required. An email address is requested at checkout but the price is zero.
Which ebook should I start with?
Start with “The GEO Pocket Guide” for a quick overview, or “SEO to GEO: The Complete Framework” for comprehensive coverage. Use “The GEO Workbook” if you want a structured 30-day action plan.
Do I need technical skills to use these guides?
Most guides are written for marketers and content creators. “GEO for WordPress” is more technical but includes step-by-step instructions suitable for non-developers.
How often are the ebooks updated?
Ebooks are updated when significant changes occur in AI search behavior or The GEO Stack methodology. Check the version number on each guide.
Can I share these ebooks with my team?
Absolutely. The guides are designed to be shared freely within organizations and teams working on GEO implementation.
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