:root{--ink:#1a1714;--ink-soft:#4a4540;--ink-muted:#8a837a;--paper:#f8f5f0;--paper-alt:#f0ede8;--rule:#e0ddd8;--accent:#8b6914;--rising:#1a6b3a;--rising-bg:#eaf5ee;--fading:#8b2020;--fading-bg:#fceaea;--memory:#5a3e8b;--memory-bg:#f2eeff}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
body{font-family:'DM Sans',sans-serif;background:var(--paper);color:var(--ink);font-size:18px;line-height:1.75;-webkit-font-smoothing:antialiased}
.site-nav{border-bottom:1px solid var(--rule);padding:14px 0}
.nav-inner{max-width:760px;margin:0 auto;padding:0 24px;display:flex;justify-content:space-between;align-items:center}
.nav-brand{font-family:'DM Mono',monospace;font-size:13px;letter-spacing:.06em;color:var(--ink);text-decoration:none;font-weight:500}
.nav-links{display:flex;gap:20px}
.nav-links a{font-size:13px;color:var(--ink-muted);text-decoration:none;transition:color .15s}
.nav-links a:hover{color:var(--ink)}
.article-wrap{max-width:760px;margin:0 auto;padding:0 24px 100px}
.article-header{padding:64px 0 48px;border-bottom:2px solid var(--ink);margin-bottom:56px}
.eyebrow{display:flex;gap:14px;align-items:center;margin-bottom:24px;flex-wrap:wrap}
.eyebrow-tag{font-family:'DM Mono',monospace;font-size:10px;letter-spacing:.15em;text-transform:uppercase;color:var(--accent);border:1px solid var(--accent);padding:3px 9px;border-radius:2px}
.eyebrow-date{font-family:'DM Mono',monospace;font-size:11px;color:var(--ink-muted)}
h1{font-family:'DM Serif Display',serif;font-size:clamp(32px,6vw,54px);line-height:1.08;letter-spacing:-.025em;color:var(--ink);margin-bottom:24px}
h1 em{font-style:italic;color:var(--accent)}
.lede{font-size:20px;line-height:1.6;color:var(--ink-soft);font-weight:300;margin-bottom:28px;max-width:600px}
.byline{display:flex;gap:20px;align-items:center;flex-wrap:wrap;padding-top:20px;border-top:1px solid var(--rule)}
.byline a{color:var(--ink);text-decoration:none;font-weight:500;font-size:14px}
.byline a:hover{color:var(--accent)}
.byline-meta{font-family:'DM Mono',monospace;font-size:12px;color:var(--ink-muted)}
.body p{color:var(--ink-soft);margin-bottom:28px}
.body p strong{color:var(--ink);font-weight:500}
.body a{color:var(--accent);text-decoration:none;border-bottom:1px solid transparent;transition:border-color .15s}
.body a:hover{border-bottom-color:var(--accent)}
.body h2{font-family:'DM Serif Display',serif;font-size:30px;line-height:1.2;letter-spacing:-.015em;color:var(--ink);margin:60px 0 20px}
.body h3{font-family:'DM Serif Display',serif;font-size:21px;color:var(--ink);margin:44px 0 14px}
hr.sr{border:none;border-top:1px solid var(--rule);margin:56px 0}
.pullquote{margin:48px -40px;padding:30px 48px;border-left:4px solid var(--accent);background:white}
@media(max-width:680px){.pullquote{margin:36px 0;padding:22px 24px}}
.pullquote p{font-family:'DM Serif Display',serif;font-size:23px;line-height:1.4;color:var(--ink);font-style:italic;margin:0!important}
.stat-banner{margin:40px 0;padding:32px;background:var(--ink);border-radius:4px;color:white}
.stat-banner-label{font-family:'DM Mono',monospace;font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.45);margin-bottom:12px}
.stat-banner-number{font-family:'DM Serif Display',serif;font-size:64px;line-height:1;color:white;margin-bottom:8px}
.stat-banner-desc{font-size:15px;color:rgba(255,255,255,.65);line-height:1.6;margin:0}
.brand-card{margin:36px 0;border:1px solid var(--rule);border-radius:4px;overflow:hidden;background:white}
.brand-card-head{display:flex;align-items:center;justify-content:space-between;padding:16px 20px;background:var(--paper-alt);border-bottom:1px solid var(--rule);gap:12px;flex-wrap:wrap}
.brand-card-name{font-family:'DM Serif Display',serif;font-size:19px;color:var(--ink)}
.badge{font-family:'DM Mono',monospace;font-size:10px;letter-spacing:.1em;text-transform:uppercase;padding:4px 10px;border-radius:2px;white-space:nowrap;font-weight:500}
.badge-fading{background:var(--fading-bg);color:var(--fading)}
.badge-memory{background:var(--memory-bg);color:var(--memory)}
.badge-rising{background:var(--rising-bg);color:var(--rising)}
.badge-dominant{background:#fdf6e3;color:#8b6914}
.scores{display:grid;grid-template-columns:repeat(4,1fr)}
.score-cell{padding:14px 16px;text-align:center;border-right:1px solid var(--rule)}
.score-cell:last-child{border-right:none}
.score-label{font-family:'DM Mono',monospace;font-size:9px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-muted);margin-bottom:4px;display:block}
.score-val{font-family:'DM Serif Display',serif;font-size:26px;line-height:1;color:var(--ink)}
.score-val.neg{color:var(--fading)}.score-val.pos{color:var(--rising)}.score-val.zero{color:var(--ink-muted)}
.brand-card-note{padding:14px 20px;font-size:14px;color:var(--ink-soft);line-height:1.6;border-top:1px solid var(--rule)}
.outlink-box{margin:36px 0;padding:20px 24px;background:var(--paper-alt);border:1px solid var(--rule);border-radius:4px;display:flex;gap:14px;align-items:flex-start}
.outlink-icon{font-size:18px;flex-shrink:0;padding-top:2px}
.outlink-text{font-size:15px;color:var(--ink-soft);line-height:1.6}
.outlink-text strong{color:var(--ink)}
.outlink-text a{color:var(--accent);font-weight:500;text-decoration:none}
.outlink-text a:hover{text-decoration:underline}
.index-cta{margin:56px 0;padding:32px;background:var(--ink);border-radius:4px}
.index-cta h3{font-family:'DM Serif Display',serif;font-size:22px;color:white;margin-bottom:10px}
.index-cta p{font-size:15px;color:rgba(255,255,255,.65);margin:0 0 22px}
.cta-btn{display:inline-block;font-family:'DM Mono',monospace;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink);background:var(--paper);padding:11px 22px;border-radius:2px;text-decoration:none}
.internal-links{margin:48px 0;border-top:1px solid var(--rule);padding-top:32px}
.internal-links-label{font-family:'DM Mono',monospace;font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-muted);margin-bottom:14px}
.internal-links ul{list-style:none;padding:0;margin:0}
.internal-links li{border-bottom:1px solid var(--rule);padding:10px 0}
.internal-links li:first-child{border-top:1px solid var(--rule)}
.internal-links li::before{content:'→ ';color:var(--accent);font-family:'DM Mono',monospace;font-size:12px}
.internal-links a{font-size:15px;color:var(--ink-soft);text-decoration:none;font-weight:500}
.internal-links a:hover{color:var(--accent)}
.internal-links .link-desc{font-size:13px;color:var(--ink-muted);padding-left:18px;display:block;margin-top:2px}

/* Table styling */
table{width:100%;border-collapse:collapse;margin:1.5rem 0 2rem;font-size:0.95rem;font-family:-apple-system,sans-serif;display:block;overflow-x:auto;-webkit-overflow-scrolling:touch}
th{background:#111;color:#fff;padding:0.75rem 1rem;text-align:left;font-weight:600}
td{padding:0.65rem 1rem;border-bottom:1px solid #e8e8e8;vertical-align:top}
tr:nth-child(even){background:#f8f5f0}
tr:nth-child(odd){background:#fff}
tr:hover{background:#f0ede8}
@media(max-width:768px){table{font-size:0.85rem}th,td{padding:0.5rem 0.6rem}}